SurveyMonkey
Mobile pricing design
With the success of the Desktop pricing page, we decide to ride the momentum and continue redesigning for mobile.
The SurveyMonkey mobile pricing page was outdated with low traffic. After successful desktop pricing experiments, we simplified the mobile page using the same approach to test conversions.
We updated UI on the pricing cards and reduced the features down to the top 5. Users can select the “See details” to get to an in-depth look at all the features through a simplified pricing grid.
What we learned
With more clarity on the mobile pricing page, users were converting to a paid plan at a higher rate.
Goals
Redesign our mobile pricing pages, to better showcase our offerings while increasing our conversion rates.
Results
+15% conversion increase
The series of mobile improvements on pricing page had a significant impact on our conversions.
Old pricing summary
New pricing summary
Mobile pricing summary and details page
Conclusion
We are constantly looking to improve and update the pages as we build new features and make the mobile experience as robust as our desktop experience. Since the release of the Personal pricing pages, we've also added team packages to our pricing page, which has proven the scalability of this design.
